Liz Kapsner - Portfolio

Greetings! 

I'm Liz, a seasoned professional with a rich background in marketing and communications across various sectors, including corporations, higher education, and small businesses. My passion lies in storytelling and distilling complex topics into accessible narratives that resonate with diverse audiences. I thrive on strategic thinking and problem-solving, ensuring that every communication challenge becomes an opportunity for innovation.

Outside the office, I enjoy exploring the world and immersing myself in different cultures. I'm a globetrotter at heart, with a penchant for international travel and a genuine curiosity for the world's wonders. I revel in physical activities like hiking, volleyball, weightlifting, and kayaking. 

Whether crafting compelling messages or navigating uncharted waters, I approach each endeavor with enthusiasm, dedication, and a global perspective.

Thanks for visiting my portfolio!

Communications

Below are examples of my communication projects and pieces, including campaigns, plans, print materials, websites, blogs, articles, and more. 

Other Work

    Example of technical writing:

    Resume

    Liz Kapsner
    eakapsner@gmail.com
    507-429-6914

    Education: 
    University of St. Thomas. St. Paul, Minnesota
    Studied Abroad in Limerick, Ireland
    Bachelor of Arts, Public Relations

    Hard Skills: 
    Communications | Marketing | Public Relations | Copywriting | AP Style
    Content Management Systems| Project Management | Digital Media

    Soft Skills:
    Adaptable | Creative | Detailed Oriented | Strategic Problem Solver
    Simplifies Complex Subject Matter | Time Management | World Traveler

    Portfolio:     liz-kapsner.journoportfolio.com/                            

    EXPERIENCE:

    Director of Communications
    NorthWest Arkansas Community College
    October 2018 - Present

    • Collaborate with executives and department leads to develop and execute communication plans that inform and engage students, employees, and the general public. Examples of larger communication plans include college-wide Workday implementation, class registration, student enrollment, and COVID-19 response.
    • Collaborate with subject matter experts to strategize and create written content for various marketing mediums such as website, blog, video, email, press, social media, and print and digital ads.
    • Collaborate with a creative team and utilize a project management system to implement marketing campaigns that raise brand awareness and increase student lead generation for recruiters by 5-10% year over year.
    • Collaborate with a creative team and event organizers to promote special events on campus for students and the general public. 
    • Utilize SEO strategies to oversee the copywriting and content development for the college's website, its culinary department website, and internal Sharepoint site through content management systems.
    • Build relationships with and pitch press releases to local and regional media to raise awareness of the college’s initiatives and
      strengthen its brand and reputation.

    Marketing Content Manager
    J.B. Hunt Transport (Fortune 500 Company)
    November 2015 - October 2018

    • Collaborated with a creative team and utilized a project management system to implement marketing campaigns for the company's military veteran hiring program initiatives. Campaigns included media channels such as email, social media, digital ads, blogs, print materials, and job postings. Worked with a digital analyst to measure digital advertising efforts.
    • Managed content marketing for the company’s truck driver recruitment department. Work included maintaining a content calendar and writing and editing copy for blog posts, print materials, CRM email templates (Salesforce), website, videos, infographics, and more.
    • Researched and implemented SEO strategies for the company's blog, website, and YouTube channel to increase organic traffic.

    Marketing & Sales Coordinator
    War Eagle Mill (Flour Mill / Ecommerce / Retail Products)
    April 2012 - November 2015

    • Led the rebranding of the mill by developing new product packaging, executing a new ecommerce website and blog, and designing new retail signage and print materials.
    • Developed and executed marketing campaigns to raise awareness of the company's baking products, restaurant, and special events. Campaigns included channels such as social media, blog posts, website, print ads, and media releases.
    • Managed the planning, execution and marketing of monthly special events and an annual craft fair that included vendors, musicians and thousands of attendees.
    • Maintained ecommerce website through a content management system, including writing copy for product listings and descriptions.
    • Increased wholesale accounts and product placement within retail stores and restaurants.

      Marketing & Distribution Manager
      Big River Magazine
      2009 - January 2012

      • Managed advertising campaigns for regional clients. Established department procedures that included professional email and phone communications, informative media kits, practiced negotiations and quality graphic design of print ads.
      • Increased public awareness of the magazine and its book publishing services by managing the company’s social media content, planning special events, giving presentations at local businesses, and attending networking events.
      • Wrote industry-related articles and feature stories for the magazine.

      Customer Relations Representative
      Wenonah Canoe & Current Designs
      2007 - 2009

      • Provided topnotch service to customers via phone and in person by answering canoe and kayak product questions, placing orders, and shipping product in a timely manner. 
      • Wrote copy for company’s communications such as press releases and instructional material.